I’m Joo, a UX / Visual designer based in New York.
My background spans health, commerce, operating systems, and ads personalization & privacy—with a focus on clarity, craft, and scalable systems. I turn complex challenges into intuitive, thoughtfully crafted experiences, and thrive in cross-functional teams where design informs both the user experience and the systems behind it. Currently at Google Ads, I lead UX / Visual design to help people take control of their ad experience.
Feel free to reach out if you'd like to learn more about my work.
